PACHA, HAVAS’ next-generation technology platform for retailers that is revolutionizing Business Action Plans.
Today, production organization is at the heart of retailers' issues. With media fragmentation and increasing contact points, the Business Action Plan for food and specialized superstores requires the production of dozens of deliverables, whether by video, display or print, or to gain customer loyalty, or increase self, national, regional, or local promotion. Tomorrow, hundreds, even thousands, of deliverables will need to be produced.
So, what multichannel production strategy is needed when digitalizing a commercial offer? How should this be divided up between national and local levels? How can each deliverable be made a source of data?
Discover PACHA, the new generation production platform and Operating System for production organizations, and let's redefine your operating model together. Also, discover Havas Factory's retail communications expertise: because promotional communications must both benefit commercial performance and nourish a brand's values.
Discover the two retailers offers
PACHA
FULL PACK
The complete PACHA offer, connected to Product Information Management (PIM) and Digital Asset Management (DAM), meets your massive, automated, and multichannel production needs.
For :
- Simultaneously and massively produce all print, digital, and social Business Action Plan assets.
- Customize assets with a single click and modify them up until the last moment.
- Automate promotional, social, viral, and corporate video campaigns, etc, and create customized e-catalog versions.
- Have a global and detailed view of each operation's progress.
PACHA
SINGLE PACK
The PACHA offer, connected to DAM, meets the need for less frequent and occasional production, allowing you to communicate only on one or more specific channels.
For :
- Simultaneously and massively produce all the print, digital, and social Business Action Plan assets.
- Customize assets with a single click and modify them up until the last moment.
- Modify assets in real time according to their sales performance.
8 modules
Framework
The framework module is used to create the business strategy and framework for each operation.
Monitoring
The monitoring module serves as a global workflow, and is used for resources allocation, and to identify and assign tasks for an operation.
Preparation
The preparation module is used to define operations’ sales objectives. It allows for the development and consolidation of publications by pre-generating the layout.
Pre-print
The print production enables 100% automated production of all communications media and means that changes can be made to one medium, then automatically applied to all media in real-time.
Cross Media
The cross-media production module allows for 100% automated html, mp4, and PDF format production, meaning that changed can be made to one medium, then automatically applied to all media in real-time.
Publication
The publication module allows campaigns to be simultaneously published on various communications channels from the platform, while associating them with targeting criteria.
Order
The order module allows points of sale to pre-order their communications materials by specifying the desired number of copies per support and receive them in-store.
PIM/DAM
The PIM/DAM module is used for product and image database management and is synchronized with your customer database.
Discover Pacha, Havas' Business action plan, in 2 minutes!
AI in retail
Each asset produced by PACHA is a source of real-time data. Discover how PACHA leverages business customer data and artificial intelligence to promote your best product offer in real-time across media formats.
HAVAS' expertise
Brands and retailers face multi-dimensional challenges. Working with Havas Factory also means benefiting from Havas' expertise and solutions.
- Which SEO, SEA, social commerce, affiliate, programmatic, and e-commerce feed strategies should clients use for better acquisition on the website, in their points of sale, or on marketplaces?
- Which explanatory and predictive econometric modeling is needed for the business and environmental impact of marketing plans?
- On which of the 50 analyzed brand dimensions should the marketing plan be focused?
Polyconseil's technological expertise
Polyconseil is a consulting firm specialized in business transformation and digital innovation. Its 250 specialists work across the entire value chain and ensure quality project implementation and continuous improvement, from the strategic framework stage to technical implementation.
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