PACHA, HAVAS’ next-generation technology platform for brands to improve your communications efficiency.
It is often difficult for a brand to have a global vision of everything it communicates. It is also challenging to measure its effectiveness of its communications. Media fragmentation and increasing contact points means that there are already dozens of deliverables to produce for social, business, and corporate communications. Tomorrow, hundreds, even thousands, of deliverables will need to be produced, and ensuring the overall effectiveness of the means used will be an issue. In the age of sobriety, how can advertising expense finally be considered as a marketing investment? How can each deliverable be made a source of data? Discover PACHA, the new Operating System for production organizations. Let's redefine your production operating model together, with Havas Factory's multichannel creation expertise.
Discover the two brands offers
PACHA
FULL PACK
The complete PACHA offer, connected to the Product Information Management (PIM) and Digital Asset Management (DAM), meets your massive, automated, and multichannel production needs.
For :
- Simultaneously and massively produce all print, digital, and social Business Action Plan assets
- Customize assets with a single click and modify them up until the last moment.
- Automate promotional, social, viral, and corporate video campaigns, etc, and create customized e-catalog versions.
- Have a global and detailed view of the progress of each operation's progress.
PACHA
SINGLE PACK
The PACHA offer, connected to the DAM, meets the need for less frequent and occasional production, allowing you to communicate only on one or more specific channels.
For :
- Simultaneously and massively produce all the print, digital, and social Business Action Plan assets.
- Customize assets with a single click and modify them up until the last moment.
- Modify assets in real time according to their sales performance.
2 modules
Framework
The framework module is used to create the business strategy and framework for each operation.
Cross Media
The cross-media production module allows for 100% automated production of html, mp4, and PDF format production, meaning that changed can be made to one medium, then automatically applied to all media in real-time.
Discover PACHA, Havas' Business Action Plan, in 2 minutes !
AI in retail
Each asset produced by PACHA is a source of real-time data. Discover how PACHA leverages business customer data and artificial intelligence to promote your best product offer in real-time across media formats.
HAVAS' expertise
Brands and retailers face multi-dimensional challenges. Working with Havas Factory also means benefiting from Havas' expertise and solutions.
- Which SEO, SEA, social commerce, affiliate, programmatic, and e-commerce feed strategies should clients use for better acquisition on the website, in their points of sale, or on marketplaces?
- Which explanatory and predictive econometric modeling is needed for the business and environmental impact of marketing plans?
- On which of the 50 analyzed brand dimensions should the marketing plan be focused?
Polyconseil's technological expertise
Polyconseil is a consulting firm specialized in business transformation and digital innovation. Its 250 specialists work across the entire value chain and ensures quality project implementation and continuous improvement from the strategic framework stage to technical implementation.
Call me back
Havas Factory uses a personal data processing system to contact you following your request. The processing is based on your consent. Your data is kept for a period of 6 months starting from the recall. Learn more about your rights: https://www.havasfactory.com/politique-de-protection-des-donnees-personnelles/.
Keep me updated
Havas Factory uses a personal data processing system for the management of this newsletter. The processing is based on consent. Your data is kept for the duration of your subscription to the newsletter. Learn more about your rights: https://www.havasfactory.com/politique-de-protection-des-donnees-personnelles/.
Request a PACHA demo
Request a demonstration from our teams by specifying your issues and needs. We will get back to you to schedule a meeting.
Havas Factory uses a personal data processing system to manage demo requests. The processing is based on your consent. Your data is kept for a period of 6 months starting from the demo. Learn more about your rights: https://www.havasfactory.com/politique-de-protection-des-donnees-personnelles/.